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Why LX INDIA processes information #

Information is processed only where it is reasonably necessary to operate the Platform and provide the marketplace services that users choose to access.
In practice, this includes using information to:

• Authenticate users and secure accounts;
• Register and administer user accounts;
• Facilitate, process, track, and reconcile orders and payments;
• Maintain records relating to orders, cancellations, returns, refunds, replacements, and disputes;
• Handle complaints, customer support requests, and transaction-related enquiries;
• Verify user information and prevent fraud, misuse, unauthorized activities, or security
  incidents;
• Maintain and improve Platform performance, functionality, and security;
• Analyse usage trends and customer interaction patterns to support operational decisions and
  improve user experience;
• Comply with applicable legal, regulatory, tax, accounting, and contractual obligations; and
• Protect the rights, property, and legitimate interests of the Platform, its users, sellers, and third
  parties.