Third Party Branded Products #
A Third Party Branded Product is a product associated with a brand whose trademark, intellectual property, or brand ownership belongs to a person or entity other than the seller.
This includes products belonging to established national or international brands.
Brand Representation #
A third-party branded product must be listed under the actual brand associated with the product. The brand name shown in the listing should correspond with the brand represented on the product or packaging.
A seller must not list an existing third party branded product under its own brand merely because the seller has purchased, sourced, distributed, imported, or resold the product. Changing the seller, distributor, retailer, or source of procurement does not change the underlying ownership of the brand.
Authorization and Proof of Authenticity #
LX INDIA may ask sellers to provide documents showing that a third party branded product has been lawfully sourced and that the seller has the necessary authorization or lawful basis to sell it.
Depending on the product and circumstances, such documents may include a brand authorization letter, distributor agreement, dealership agreement,or other acceptable proof of legitimate procurement.
LX INDIA may verify the documents, product authenticity, and authorization status at any stage, including after a product has already been listed.
Counterfeit and Unauthorized Products #
Counterfeit, fake, first copy, replica, unauthorized, or otherwise infringing products are strictly prohibited on LX INDIA.
Sellers must not list, advertise, or sell a product while falsely representing it as genuine or authorized. If LX INDIA identifies or reasonably suspects that a product is counterfeit, unauthorized, or infringing, it may remove or suspend the listing and may take further action against the seller in accordance with this Policy, the seller terms, and applicable law.
